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  Happy New Year! Let’s be honest—2025 isn’t the year to sit back and blend in. There’s just too much noise, too much fluff, and way too much competition. If you want to grow your business, book more clients, and be more visible, clarity is non-negotiable. Have you ever been asked, “What do you do?” […]

The Importance of Clear Messaging in 2025: Why Clarity Is Your Competitive Edge

business-woman

January 22, 2025

When was the last time your brand really turned heads? It’s easy to fade into the background, but what if your brand could stop people in their tracks? With a new season approaching, now’s your chance to make that happen! As we swap our iced lattes for pumpkin spice and cozy sweaters, fall is a […]

Stand Out this Season: 3 Tips to Prevent Your Brand from Blending In

September 18, 2024

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With summer behind us and fall’s fresh start ahead, it’s a great moment to give your brand a fresh update. The back-to-school season isn’t just for kids—it’s an opportunity for you to inject some serious energy into your business! This autumn, let’s position your brand to shine and make a strong impression in your industry. […]

4 Strategies to Energize Your Brand this Fall

September 4, 2024

Your brand’s not just a pretty face. When it misses the mark, it can hit your wallet, wreck your reputation, and most of all, hurt your connection with your customers. But thankfully, the story doesn’t have to end there. Today I’m showing you how to get back on track if your brand has been falling […]

Three Branding Types to Avoid — Part 2

July 24, 2024

Branding is more than a catchy tagline, sleek website and polished logo; it’s the feeling people get when they interact with your business. When you think of a brand like Apple or Starbucks, what specific emotions do you feel? What certain expectations do these brands set? This emotional connection and clarity are what define a […]

Branding Types to Avoid as a Small Business Owner: Part 1

July 10, 2024

What makes your brand something your customers can truly trust are the underlying promises you deliver consistently — your BRAND PROMISE. More than just a tagline or mission statement, a brand promise is the unwavering value you offer your audience. It’s what your customers can count on every time they connect with you. Your brand […]

The Power of a Clear Brand Promise

June 12, 2024

If there’s one thing I’ve learned from my two decades as an entrepreneur, it’s this: the journey to success is anything but predictable. From my business beginnings in family photography to my transition into brand photography and then my pivot to brand and niche strategy, I’ve ridden the entrepreneurial roller coaster through its twists and […]

Navigating the Entrepreneurial Roller Coaster: 3 Keys to Success from a Seasoned Entrepreneur

Mallika Malhotra sitting on the floor in a cozy living room, smiling with a laptop and magazines by the fireplace

May 29, 2024

Female entrepreneurs are a force to be reckoned with. With 12 million of us in the US alone, we’re redefining the business world one venture at a time. Yet we still face challenges: our marketplace is saturated, the attention span of our clients are shrinking, and it’s easier than ever for our brands to get […]

Brand-Building Strategies from Women Entrepreneurs

May 15, 2024

Gary Vaynerchuk once said, “When you set your target on something specific, you have clarity in the direction you’re headed.” I get it; it can feel downright scary to narrow the focus of your brand. You may know in your head it’s the right move, but then the panic sets in: What if you limit […]

Unleash Your Brand’s Potential: The Magic of Specialization

May 1, 2024

With entrepreneurship at an all time high, you might feel like it’s virtually impossible to capture attention with your brand. You want to be authentic and noticed for your own unique value and expertise, but where do you even start when there are so many competitors in the marketplace? The key to breaking through the […]

Stand Out in a Crowded Market with the 4 Ps

April 17, 2024

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