Brand Strategist, NICHE EXPERT, and
MENTOR
You launched your big idea, and you’ve been busy growing your business.
Hey Brand Builder, you did it!
That's where I step in. As your brand strategist and mentor, I'll walk you through it all, helping you find clarity and showing you exactly how to build your brand and discover your perfect-fit niche.
But let's face it, in your industry, standing out is tough. Getting the visibility and clients you really want means having a brand that stands out from the crowd. But figuring out all this branding and niching stuff?
It's complicated and overwhelming.
The Brand Strategist and Niche Expert Your Business Needs ✸ Unlock Your Strengths and Unleash Your Power ✸ The Brand Strategist and Niche Expert Your Business Needs ✸ Unlock Your Strengths and Unleash Your Power ✸ The Brand Strategist and Niche Expert Your Business Needs ✸ Unlock Your Strengths and Unleash Your Power
Managed corporate advertising for global brands like L’Oreal, Oil of Olay, and Clorox.
Launched and grown a successful photography and branding business, helping hundreds of women build better brands around the world.
Earned recognition as one of the Top 25 Leading Women Brand Builders of New Jersey.
Authored The Brand Photography Playbook.
I’ve been in the business of branding, advertising, marketing, and entrepreneurship for over three decades. During that time, I’ve:
My Mission?
Giving women like you the tools they need to unlock their potential, lead with confidence, and achieve lasting success.
Been featured in several publications including CEO Mom, Quotable Magazine, Maine Vibes Magazine, and the Wall Street Journal.
Become a sought-after speaker for esteemed organizations like the Coast Enterprises Institute of Maine and Women’s Business League.
Shared insights as a branding expert on multiple podcasts such as The Strategy Hour, It’s Your Offer, The B-Word, and Working Women Mentor.
Why should you trust me?
IT’S TIME TO GET Off The Branding Struggle bus
People come to me when they’re tired of feeling invisible, overlooked, or like their brand just isn’t clicking.
Together, we nail their positioning, sharpen their message, and create brand assets—like an elevator pitch, signature framework, and visibility game plan—that attract the right clients, book more calls, and build serious buzz.
I stopped trying to serve everyone and offer all the things. I got strategic, became a specialist as a brand strategist/niche expert, and made myself visible. That’s when my brand gained serious traction, and I became recognized as an expert in my industry.
Now, I share this wisdom and experience with other women-owned businesses that struggle with building a bold brand.
I know firsthand what it’s like to be on the branding-struggle bus. Not too long ago, I had what I call a junk-drawer brand—I was doing everything from family photos to headshots to Instagram workshops to brand strategy.
No one knew what I was an expert in because I was too scared to commit and narrow my focus. My branding was all over the place, and I was burnt out from trying to do it all. And my rock-bottom bank account reflected this.
But everything changed when I decided to leverage my strengths, focus on my expertise, and commit to my special sauce (aka niche).
Take strategic brand action.
I guide them on their journey to...
Get clear on their brand expertise.
Recognition as the go-to expert.
Show up as the face of their brand.
Find their power niche.
Brand-changing clarity.
Confidence in their messaging.
Attract the right clients.
Command higher prices.
The Results?
My mentorship style is hands-on, no-fluff, and laser-focused on results. I work with women experts ready to sharpen their niche, clarify their message, and finally stand out.
I believe in blending smart strategy with cutting-edge tools (like AI) to create real momentum. It’s a privilege to do this powerful work, and I would be honored to partner with you to achieve your business goals.
A BRAND STRATEGIST WHO Won’t Let You Go Unseen
When I'm not building brands, you'll find me curled up with a good book, savoring a steaming mug of black coffee or a glass of Chianti.
I also enjoy leisurely walks with my moody mini Bernedoodle Jax, and daydreaming about our next global adventure. I am a new resident of San Antonio, Texas with my husband and three sons.
A Crime Junkie fanatic.
A 90s hip-hop lover
(TLC, Janet Jackson, Salt-N-Pepa are a few faves).
A wine enthusiast—a smooth red in the winter (oh, whoops, I already mentioned that), bubbly rosé in the summer.
Deathly afraid of turbulence.
Always going to choose salty over sweet (pass me some chips!)
Obsessed with colorful, floral, feminine dresses—I've got a closet full of them!
(I’m touched)
Well, here's the scoop. I’m:
Wait, you're curious to learn even more about me?
Get to Know Me personally
