A few years ago, being “flexible” in business felt smart. You could offer a little of this, a little of that. Say yes to almost anything.  Keep your options open because who knows what might stick? I did that. And for a while, it worked. Until it didn’t. In 2026 that mindset is quietly […]

This year was… a lot. Full, fast, big, beautiful, messy, overwhelming, and unforgettable. The kind of year that forces you to grow and then sit your butt down and feel. Here’s the real talk version:   We moved across the country for a new job. January kicked off with a 2,000-mile road trip from Maine […]

Ever stared at your analytics and thought, “Maybe my message just isn’t clear enough?” Most entrepreneurs assume their content problem is confusion. But here’s the truth: it’s not confusing—it’s forgettable. And deep down, you probably feel it too — that nagging sense that your content is “fine,” but not memorable. I kept blaming clarity. I […]

  Every few weeks, I hear another woman say, “I just need to be more strategic.” And every time, I smile—because I know what she really means. The truth? Most of us don’t need more strategy. We need stronger boundaries. Somewhere along the way, being strategic became code for doing everything. We plan, post, tweak, […]

  Even established entrepreneurs still ask the same question: “Why doesn’t my brand feel as clear as it should?” You’ve done the work—launched, refined, evolved—and somehow it still feels a little off. Should you niche down more? Tweak your messaging? Post more on social media?  Most business owners bounce between those questions on a loop—fixing […]

  Every week, I watch brilliant entrepreneurs get stuck in what I call the brand loop. It’s not burnout. It’s not a lack of vision. It’s the constant cycle of tweaking your message, rewording your offer, second-guessing your audience, rewriting your About page—for the fifth time. While it may feel like you’re making progress, u […]

  After two decades of building brands, I’ve seen the same frustration over and over again. Brilliant entrepreneurs pouring time, money, and energy into “fixing” their brand—only to discover that the fix doesn’t last. Why? Because most people are tackling one piece of their brand in isolation.   Why Even Good Branding Efforts Fall Short […]

  Last week, I got a message from a brilliant business coach. She’s been running her practice for over a decade, transformed hundreds of lives, and still found herself doing something that will sound painfully familiar: she spent two hours tweaking her Instagram bio. Two hours. On a bio. And she still wasn’t happy with […]

  It started with a message that sounded promising…   A new lead. A warm referral. The perfect fit   My client—a smart, seasoned service provider—was excited. She knew her work delivered results and her offer was strong. She had the experience. The receipts.   But a few days later, the prospect politely passed.   […]

  You’re showing up online. You’re posting your heart out. You’ve got a solid offer—maybe even a clear niche. And yet… something still isn’t landing.   There’s a disconnect you can’t quite name. Visibility feels flat. Engagement isn’t growing.   You start wondering: Is it the content? The timing? The algorithm? Or… is it something deeper? […]