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This privacy notice provides you with details of how we collect and process your personal data through your use of our site thebrandceo.com.

By providing us with your data, you warrant to us that you are over 13 years of age.

MikiFoto, LLC dba as The Brand CEO is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

INTRODUCTION

Privacy policy

Contact Details

Our full details are:

MikiFoto, LLC 

Email address: mallika@thebrandceo.com

Postal address: 20 Driftwood Lane, Falmouth, ME 04105

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at mallika@thebrandceo.com

WHAT DATA DO WE COLLECT ABOUT YOU, FOR WHAT PURPOSE AND ON WHAT GROUND WE PROCESS IT

Personal data means any information capable of identifying an individual. It does not include anonymized data.

We may process the following categories of personal data about you:

  • Communication Data includes any communication that you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting, or any other communication that you send us. We process this data for the purposes of communicating with you, for record-keeping, and for the establishment, pursuance, or defense of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records, and to establish, pursue or defend legal claims.

  • Customer Data includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address email address, phone number, contact details, purchase details, and card details. We process this data to supply the goods and/or services you have purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.

  • User Data includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back-ups of our website and/or databases, and to enable publication and administration of our website, other online services, and business. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.

  • Technical Data that includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is our analytics tracking system. We process this data to analyze your use of our website and other online services, to administer and protect our business and website, to deliver relevant content and advertisements to you, and to understand the effectiveness of our advertising. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.

  • Marketing Data includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in our promotions such as competitions, prize draws, and free giveaways, to deliver relevant website content and advertisements to you, and to measure or understand the effectiveness of this advertising. Our lawful ground for this processing is our legitimate interests which in this case are to study how customers use our products/services, to develop them, to grow our business, and to decide our marketing strategy.

  • We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business). [NOTE SEE SECTION 4 BELOW]

SENSITIVE DATA

We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data. We do not collect any information about criminal convictions and offenses.

Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.

We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this please email us at mallika@mikifoto.com. In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.

We may process your personal data without your knowledge or consent where this is required or permitted by law.

We do not carry out automated decision-making or any type of automated profiling.

HOW WE COLLECT YOUR PERSONAL DATA

We may collect personal data from you in the following ways:

Direct Interactions: You may provide personal data by filling out forms on our website, corresponding with us via email, or making inquiries about our services.

Automated Technologies: As you use our website, we may automatically collect technical data (such as your browsing behavior) via cookies and similar technologies. For more details, please refer to our Cookie Policy.

Third Parties or Publicly Available Sources: We may receive data from third parties such as analytics providers (e.g., Google), advertising networks (e.g., Facebook), payment processors, delivery services, and publicly accessible sources like Companies House.

MARKETING COMMUNICATIONS 

We may process your personal data to send marketing communications based on your consent or our legitimate business interests. Under the Privacy and Electronic Communications Regulations (PECR), we may send marketing emails if:

  1. You have made a purchase or inquired about our products or services, and
  2. You have not opted out of such communications.

If you are a limited company, we may send marketing emails without explicit consent, though you can opt out at any time.

You can withdraw consent or stop receiving marketing messages by following the opt-out links included in emails or by emailing us at mallika@thebrandceo.com. Opting out will not affect communications related to purchases, transactions, or other services.

DISCLOSURES OF YOUR PERSONAL DATA

We may share your personal data with trusted third parties, including:

  • Service Providers: For IT, system administration, and payment processing services.
  • Professional Advisors: Including lawyers, auditors, and insurers.
  • Government Authorities: As required by law for reporting and regulatory purposes.
  • Business Transfers: If we merge, sell, or transfer parts of our business, personal data may be shared as part of that process.

All third-party service providers are required to respect the confidentiality of your data and process it in line with our instructions and legal requirements.

INTERNATIONAL TRANSFERS

Your data may be transferred outside of the European Economic Area (EEA). Where this occurs, we ensure that an adequate level of protection is in place by implementing one of the following safeguards:

  • Transfer only to countries with an approved level of protection by the European Commission.
  • Contracts using standard clauses approved by the European Commission.
  • Where applicable, reliance on the EU-US Privacy Shield framework.

If none of these safeguards are available, we may request your explicit consent for such transfers.

DATA SECURITY

We have implemented security measures to protect your personal data from unauthorized access, alteration, or disclosure. Only employees and partners with a legitimate business need will have access to your personal data, and they are required to keep it confidential.

In case of any data breach, we will notify you and relevant authorities as required by law.

DATA RETENTION

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including legal, tax, and accounting requirements.

  • Retention for Tax Purposes: We are required to keep basic information about our customers (contact, financial, and transaction data) for six years after you stop being a customer.
  • Anonymization: In some instances, we may anonymize your personal data for research or statistical purposes, in which case it may be retained indefinitely.

COOKIES

You can configure your browser to block cookies, but doing so may impair functionality on our website. Please refer to our Cookie Policy for more information on how we use cookies and how you can manage your settings.


PURCHASE TERMS

When you make a purchase on our website, the following terms apply:

  • Payment: Payment must be made in full at the time of purchase, through our designated payment processors. We accept major credit cards and other secure payment methods as specified during checkout.
  • Refund Policy: All sales are final unless otherwise specified. Refunds will only be granted under specific circumstances outlined in our [Refund Policy], and must be requested in writing within 14 days of purchase.
  • Order Confirmation: Once payment is processed, you will receive a confirmation email with your order details. If you do not receive this confirmation within 24 hours, please contact us at mallika@thebrandceo.com.
  • Delivery: Digital products will be delivered via email or secure download link, while physical products will be shipped to the address provided at checkout. We are not responsible for shipping delays caused by third parties.
  • Tax: Applicable sales tax will be added to your order at checkout based on your location.
  • Disputes: Any disputes related to purchases made on our website will be governed by the laws of the jurisdiction in which we operate.