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Female entrepreneurs are a force to be reckoned with. With 12 million of us in the US alone, we’re redefining the business world one venture at a time. Yet we still face challenges: our marketplace is saturated, the attention span of our clients are shrinking, and it’s easier than ever for our brands to get […]

Brand-Building Strategies from Women Entrepreneurs

May 15, 2024

Gary Vaynerchuk once said, “When you set your target on something specific, you have clarity in the direction you’re headed.” I get it; it can feel downright scary to narrow the focus of your brand. You may know in your head it’s the right move, but then the panic sets in: What if you limit […]

Unleash Your Brand’s Potential: The Magic of Specialization

May 1, 2024

With entrepreneurship at an all time high, you might feel like it’s virtually impossible to capture attention with your brand. You want to be authentic and noticed for your own unique value and expertise, but where do you even start when there are so many competitors in the marketplace? The key to breaking through the […]

Stand Out in a Crowded Market with the 4 Ps

April 17, 2024

Is your generic brand causing you to miss out on booking clients?  Many entrepreneurs try to cater to everyone because they believe casting a wide net will attract more business. They worry about losing out on potential clients, sales, and opportunities. But in reality it’s impossible to be an expert in everything! In fact, trying […]

Transform Your Brand from Generic to Niche Powerhouse

April 3, 2024

So you finally struck gold and discovered the perfect business idea — one that makes your heart race and has the potential to create a significant income. As you prepare to take the plunge and launch your dream business, don’t miss one of the most important (and often overlooked) steps to lay a strong foundation […]

Build Your Brand in One Hour with These 4 Questions

Amy Young smiling while discussing how to build your brand with four key questions during a branding session.

March 20, 2024

Podcasts have become one of the most captivating mediums available for consuming content, and if you are a podcast junkie like I am, you know why! They offer a quick and convenient way to learn and explore new interests while on the move. They are easy to access and so convenient! But for a business […]

Podcasting Guesting: How to Boost Your Brand Visibility and Attract Ideal Clients

March 13, 2024

It’s undeniable that podcasts are addicting. Whether you’re walking the dog, zoning out on the plane, or organizing your office, podcasts have become one of the most accessible ways to consume content, dive deeper into your interests, and learn new strategies while on the go. But not only are podcasts a great way to stay […]

Elevate Your Brand Through Podcast Guest Appearances

Jennifer Rozenbaum smiling, wearing headphones, and sitting at a desk with a microphone, ready to record a podcast.

March 6, 2024

A brand that generates an annual revenue in the range of six figures is seen as a beacon of success and stability. But what does it really mean to have a six-figure brand, and why does it matter? The cool thing about making six figures in your business is that it means you’re probably able […]

Brand Mastery: The Power of a Six-Figure Brand

February 22, 2024

Are you doing incredible work, but somehow, still flying under the radar? If you’re consistently delivering measurable results, yet the world seems oblivious to your expertise, welcome to the “Invisible Expert” Club. An invisible expert is someone who possesses valuable expertise, yet struggles to be seen, recognized, and make an impact. How did you end […]

5 Signs Your Brand is Hiding in Plain Sight: Are You an Invisible Expert?

February 7, 2024

If there’s one thing entrepreneurs are always on the lookout for, it’s opportunities for growth.  We all want to crush our goals and build the best business possible, but figuring out what strategies to implement to actually reach those goals can be overwhelming. If you’re trying to make all the big decisions for your business […]

4 Qualities to Consider Before Hiring a Business Mentor

January 31, 2024

Mallika Malhotra, The Brand CEO, at desk with notebook

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