Written by
April 2, 2025
Mallika Malhotra
“Why didn’t I just say…?”
“Ugh, I totally undersold myself.”
“I had the chance to make an impression, and I blew it.”
She had just met someone who could have been a dream client or a powerful connection. But when they asked, “So, what do you do?”, she froze.
Her response was vague, scattered, and didn’t show the full depth of her expertise. Instead of making an impact, she missed the moment.
They nodded, smiled, and moved on. And just like that, the opportunity disappeared.
If you’ve ever walked away from a conversation like this feeling like you didn’t do yourself justice, you’re not alone.
Introducing yourself should be simple—but for so many women, whether you are a newbie or a seasoned entrepreneur, it’s one of the hardest things to get right.
And in 2025, with more competition, shorter attention spans, and an increasing demand for expert-led brands, if you can’t clearly articulate your value, you’re making your business invisible.
Most women entrepreneurs recognize their value, their expertise, and the results they deliver. But when it comes to actually saying it out loud? That’s when things fall apart.
Here’s why this happens:
The worst part is that every time you stumble through your intro, your confidence takes a hit. You start questioning yourself and maybe even avoid networking or speaking opportunities because you don’t want to be put on the spot.
You know you’re meant for bigger things—but your words aren’t keeping up. Well my friend, that all changes today.
An elevator pitch is a brief, compelling introduction that clearly communicates who you help, the problem you solve, and why it matters—usually in 30 seconds or less. It’s designed to grab attention, spark interest, and make people instantly understand your value.
A great elevator pitch doesn’t just explain what you do—it makes people immediately understand why it matters.
Imagine walking into any conversation and knowing exactly what to say when someone asks, “What do you do?”
When your elevator pitch is dialed in, everything in your business becomes easier—networking, attracting clients, selling your services, and positioning yourself as a go-to expert.
In fact, I’m going to be bold and say that, if you don’t have an elevator pitch that makes people lean in, you’re leaving money and opportunities on the table.
When you have the right words, here’s what happens:
A strong elevator pitch has three essential elements:
Let’s compare:
❌ The Forgettable Pitch: “I’m a leadership coach who helps women step into their power.”
✅ The Magnetic Pitch: “I help female executives break through self-doubt and own their leadership so they can rise to the top—without burnout.”
See the difference? The magnetic pitch is crystal clear. It speaks directly to a specific audience, highlights a key problem, and shows the transformation they’ll achieve.
If crafting a pitch like this feels overwhelming, don’t worry—I’ve got something that will make it ridiculously easy:
LUMI is my done-with-you, automated AI-powered BrandMessage tool designed to help you finally find the right words—so you never stumble through your introduction again. LUMI makes nailing your elevator pitch easy and effortless, yet always feels authentically YOU.
With LUMI, you’ll walk away with a polished, powerful introduction that you can use in networking events, social media bios, podcast interviews, and beyond.
Because when your message is strong, opportunities come to you.
Meet Your Brand Mentor
Hi, I’m Mallika Malhotra, The Brand CEO—an award-winning brand builder and niche expert. I’m passionate about supporting female entrepreneurs—women just like you! I’ll help you find your oh-so-you niche and share your brilliance with the world. Together, we’ll break through the noise and make your brand the go-to choice in your industry.
When not building brands, I’m either sipping coffee or enjoying a glass of red wine, diving into a stack of books, or dreaming of global adventures. I live in beautiful coastal Maine with my husband, three sons, and our mini Bernedoodle, Jax.
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