Written by
March 5, 2025
Mallika Malhotra
I’ll never forget the moment I realized I had a messaging problem. I was standing in a room full of potential clients—smart, successful people who were exactly my target audience. The kind of people who could hire me on the spot if I just said the right thing.
Suddenly someone turned to me and asked: “So, what do you do?”
And just like that, I froze. Then rambled. Then overshared. By the time I finished my word salad, the person had politely nodded, smiled… and moved on.
That moment haunted me. I should have been prepared. How was I supposed to attract clients and claim I was an expert if I couldn’t even explain what I did with coherent sentences?
That’s when I realized the power that your Brand Messaging can hold, and how important it is to be prepared and clear on HOW to communicate your value.
I practiced and practiced to figure out what message actually works and after doing the research, I figured out the framework to do messaging right.
That is the methodology that I put into Lumi, a BrandMessage AI tool that helps you nail your message in minutes.
Here’s the truth : You only have seconds to make people care, so we have to make them count.
If your message is confusing, generic, or boring, you’re losing potential clients before they even realize they need you.
🚨 Confused people don’t buy.
🚨 Vague brands get ignored.
🚨 If your message doesn’t click, neither will your business.
I saw this scenario happen again and again with my past self and many of my clients: They were brilliant at what they did—but struggled to communicate it. Their messaging was holding them back from gaining the attention they deserved. Because they didn’t have a solid brand message, they were not attracting dream clients, landing speaking gigs, or growing their brands.
That’s when I realized: This isn’t just a confidence issue. It’s a clarity issue.
I knew I had to do something.
How could I create a platform using my proven framework, expertise and experience to help more people and get fast results?
That’s when I discovered AI and ChatGPT and began to realize the huge impact this tool could have on my clients.
When ChatGPT first launched, I was intrigued. Could AI actually help entrepreneurs nail their brand messaging, or would it just spit out more of the same generic, forgettable copy?
So, I put it to the test. I spent hours testing prompts, tweaking outputs, and refining answers, trying to get ChatGPT to craft messaging that felt authentic. I wanted words that were clear, compelling, and packed with personality.
But no matter how much I fine-tuned, the results were always close but not quite on brand. It was either too vague, too salesy, or missing that spark that makes a brand unforgettable.
That’s when I realized—AI had potential, but it needed the right approach.
I learned that:
❌ If you don’t ask ChatGPT the right questions, the answers are generic.
❌ If you don’t use a proven framework, the results lack strategy.
❌If you don’t know how to refine AI-generated content, it sounds like a robot wrote it.
Then the lightbulb went off: What if I created an AI-powered tool that asked the right questions, followed a proven branding framework, and delivered strategic messaging—fast?
And that’s how Lumi was born.
Lumi isn’t just another AI tool—it’s built to help you finally get your Brand Message right.
With Lumi, you’ll walk away with:
And the best part about Lumi? You can do all of this in minutes, not months. You heard me right!
Look, I get it. Struggling with your brand message isn’t fun, and I’ve been there. But you don’t have to stay stuck.
Say goodbye to the frustration of trying to find the right words. Grab Lumi today for just $79 and get a BONUS Canva Brand Presentation Template to showcase your brand with confidence.
Get Lumi Now: Because when your message is spot on, clients don’t just notice you—they can’t wait to work with you.
Lumi-AI-tool
Meet Your Brand Mentor
Hi, I’m Mallika Malhotra, The Brand CEO—an award-winning brand builder and niche expert. I’m passionate about supporting female entrepreneurs—women just like you! I’ll help you find your oh-so-you niche and share your brilliance with the world. Together, we’ll break through the noise and make your brand the go-to choice in your industry.
When not building brands, I’m either sipping coffee or enjoying a glass of red wine, diving into a stack of books, or dreaming of global adventures. I live in beautiful coastal Maine with my husband, three sons, and our mini Bernedoodle, Jax.
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