3 Strategies to Build a Thriving Business Community & Boost Your Brand

A thriving community can be a powerful tool for business growth. 

The digital world has made it increasingly tempting to become a cyber recluse and hide behind our keyboards all day. But the drawback to this isolation is that, as humans, we need and crave connection. Your audience longs for interaction!

When you address their need for community and work to create a sense of belonging and engagement among your followers, incredible growth can take place. Not only can you initiate meaningful connections within your tribe, but you can foster loyalty to your brand and differentiate yourself from competitors. This type of community can become a driving force to grow your business.

In this post, I’m sharing three key strategies to build your own vibrant community and achieve brand success. These approaches will help you unlock the full potential of your brand’s community-building efforts.

3 Key Strategies to Build a Vibrant Community

1. Create a Compelling Vision: A shared vision will unify your members and drive them toward a common goal. To build a community that resonates with your target audience, you need to communicate that vision clearly, speaking their language and considering their shared aspirations and values.

   Start by asking yourself: What is the purpose of your community? What impact do you want to make in the lives of your members?

   Craft a clear and inspiring vision statement that serves as a roadmap for your community. For example, if you’re a wellness coach, your vision could be “Creating a supportive space where women can prioritize self-care and transform their lives holistically.”

2. Initiate Opportunities for Engagement and Connection: A thriving community grows through active engagement and meaningful connections among its members.

• Use various platforms like social media groups, online forums, or dedicated community platforms for communication

• Encourage growth by providing relevant content, hosting regular in-person or online events such as live training sessions, and facilitating opportunities for collaboration such as networking meetups

• Share inspiring stories, helpful resources, and discussion-provoking questions that encourage members to connect with one another

By fostering a warm sense of belonging and promoting genuine interactions, you’ll create a place where members feel heard, supported, and inspired.

3. Offer Unique Value and Exclusive Benefits: One of the best ways to build a strong community that powers your business is to provide value and exclusive benefits.

Share valuable resources, insider tips, discounts, or early access to your products or services. Consider hosting exclusive webinars, workshops, or mastermind sessions tailored specifically to your member’s needs.

By going above and beyond to support your community, they will feel a sense of loyalty towards your brand. This appreciation sets you apart from competitors in their minds. When they feel valued and empowered, they become your brand ambassadors, spreading the good word about your business!

Real-life Examples and Steps:

Let’s take a look at some real-life examples of thriving communities and learn from steps they took to build their success.

• Glossier’s “Into the Gloss” Community: Glossier, a beauty brand, built a beauty-industry focused community around their blog “Into the Gloss.” Here they encouraged readers to share their own beauty routines and engage in conversations about skincare and self-expression. By valuing the experiences of their audience, they made them feel important and created a sense of belonging and co-creation. This brilliant move has led to the creation of a passionate brand-obsessed community that amplifies the Glossier brand.

• The Rising Tide Society: The Rising Tide Society is a thriving online community for creative entrepreneurs including photographers, videographers, designers and more. The RTS provides valuable resources, educational content, and a TON opportunities for collaboration. By nurturing a supportive environment that encourages knowledge-sharing and connection, Rising Tide has become a community known for empowering its members to grow and succeed together.

• The Female Entrepreneur Association: The Female Entrepreneur Association is a global community for women in business. They offer a membership program that provides access to a wealth of resources, coaching, and a supportive network with the purpose of empowering women to build wildly successful businesses. By offering exclusive benefits and a platform to connect and learn from one another, they’ve cultivated a well-recognized, thriving community of like-minded entrepreneurs.

• The Brand Power Hour is my own free, virtual training community for female entrepreneurs who are passionate about growing their brands. The Brand Power Hour features 60-minute live training opportunities where we focus on topics to build the stand-out brands we’ve always envisioned for our businesses. I bring in speakers who are experts in their field to help us narrow our niche and grow as entrepreneurs. This is a time for learning, networking, and fun! Join the next Brand Power Hour taking place tomorrow, October 19th. Learn more HERE: The Brand Power Hour

Now, it’s your turn!

Building a thriving community is one of the most powerful steps you can take to create a recognizable and respected brand. The actionable steps in this post will help you design a community that sets you apart in the mind of your specific audience.

If you embrace the process, be authentic, and continue to provide value and support to your members, you’ll be amazed at how your community can unlock tremendous opportunities for your brand’s success. Let’s build communities that change lives and empower female entrepreneurs to thrive!

Looking for a supportive community of women entrepreneurs who want to build magnetic brands together?

Every month, I host FREE Brand Power Hour training events via Zoom. We discuss all things branding, marketing, business, books, and more! This is your chance to lock arms with other women entrepreneurs who are going through a shared experience.

Join the next Brand Power Hour : 6 Simple Tips for Writing Better Launch Emails taking place tomorrow, October 19th at 11AM EST.

Copywriter Nicole Kepic will teach us how to drive more people to our sales pages, so we can get more eyes on our offers! During the call, she will provide simple tips to ensure your emails are up to the task. (No copywriting experience required!)

REGISTER HERE: The Brand Power Hour