21 Steps to Unlocking Your Brand Essence

I see you, Biz Boss, sitting there on a mountain of great ideas…

You have a powerful message to share, and you’re always thinking and strategizing on which direction to take to grow your brand. You long to be the go-to, in-demand expert but don’t know how to communicate your value, your story and your strengths. 

If you’re struggling with brand confusion —  in your own head, wondering which ideas to pursue, tweaking your message week in and week out (you know the drill), this blog post is for YOU. 

It’s time to 

• Stop feeling pulled in a million directions

• Stop agreeing to do work that’s not in your wheelhouse

• Stop working with clients that don’t get how much value you’re giving them (meanwhile your best clients are out there somewhere, unaware that you even exist!). 

I know you’re dying to have a brand that feels magnetic, stands out and has those dream clients banging down your door. You’re ready for your brand breakthrough —  to once and for all be crystal clear on your values, your brand vision, and to perfect the recipe for your unique secret sauce. 

Well, I’m here to share with you the answer to your prayers: The Brand Confidential Blueprint is your guide to developing your brand story in 21 easy steps.

Imagine being confident in your message, fully understanding your perfect client match, and having a brand that has your audience saying YES.

The goal is simple – to get crystal clear on your branding, so you can start showing up as the leader you’re meant to be.

One of the key steps in the Blueprint is to identify your BRAND PASSION. 

Brands that have a strong opinion are often remembered. Think about your passions when it comes to your business. What gives you goosebumps? What are the topics you can’t stop talking about? 

Even if these topics are polarizing, it’s okay! In fact, I would say the more polarizing the better. This fire will help you become more unforgettable and desirable. You don’t need to make everyone happy.

Think about…

• What fires you up?

• What is happening in your industry that you agree or disagree with?

• What client related topics upset you?

Jot down two to three things that get you upset or worked up and find a way to address these things in your messaging, on social media, etc. Even better, brainstorm how you can be part of the solution!

Get More Brand Clarity

For even more steps to unlock your brand brilliance, download the entire Blueprint. This step-by-step “just tell me what to do” branding strategy guide will help you ask the right questions and discover prompts to help you gain clarity around your story. 

If you’re looking for a proven framework to take you from brand confusion to brand clarity, this tool is for you. Let’s create your magnetic brand message, a meaningful connection with your audience, and a brand that gets noticed.

The Blueprint includes lessons, prompts, exercises, templates, and visual inspiration that will be delivered into your inbox to get your creative juices flowing! Each step will help you craft your brand narrative and boost your brand confidence along the way. It’s time to whip up your own secret recipe for your unique secret sauce.

Who is the Brand Confidential Blueprint created for?

The Blueprint was made with motivated, action-oriented entrepreneurs, small business owners, product makers and service providers in mind – anyone who is tired of feeling invisible, scattered and looking like everyone else. 

If you crave a brand that stands out but are tired of Googling to figure out how to make it happen, grab the Blueprint and roll up your sleeves!

A special offer for my readers …

Grab The Brand Confidential Blueprint for $25 off of $97 with code FALL4BRANDING until Dec 1, 2022. 

Get ready for brain dumps, mindset shifts and aha moments to move your brand into action!

“Your brand training program is the answer to every entrepreneur’s chaotic mind. #clarityiseverything” – Chitra Rochlani, Fit Warrior Chitra