There’s nothing worse than feeling like a lost, overlooked and invisible entrepreneur.
You may know your products and services get results and make a difference, but you just don’t have a strong brand to help you get noticed. Instead, your reputation is little to none, and you’re not exactly racking up the inquiries for your business. To be honest, you’re watching the competition get all the attention and sales instead.
Enough is enough!
It’s time to put the breaks on feeling frustrated and flip your brand switch to ON, so you can become the one your audience wants to work with. In this post, I’m going to show you how to move from hearing crickets to being a sought-after business owner by implementing the 3 BIG C’s into your brand story.
Just imagine feeling bulletproof when it comes to your brand message —
No more imposter syndrome.
No more second guessing and over-comparing.
No more anxiety at every elevator-pitch opportunity.
The 3 C’s will have you feeling confident and excited about your own brand’s brilliance. When you implement these steps into your branding, you’ll feel so clear on your expertise that you won’t be able to help but share it everywhere!
1) CLARITY — Communicate a Clear, Compelling Story
Be sure to communicate the foundation of your brand with laser-focused clarity. This will help you attract better clients and differentiate from the rest in your market. Answer these questions directly without confusion and doubt.
2) CONSISTENCY — Commit to Your Zone of Genius
Stay true to your message by figuring out what your niche is, what you are really good at, and stick to that singular story.
I want you to become known for something (instead of just being someone who does a little of this and a little of that). You must commit to your specific audience instead of working with everyone and then stay top of mind with them by showing up often!
How? By showing up where they are. Learn the platforms they frequently visit, and hang out there yourself. Create a plan to post consistently and engage with them so you can become known as the go-to in that zone.
3) CONFIDENCE — Serve Your Audience with Authority
It’s time to dazzle! Cut away the clutter, and package up your expertise with a magnetic offer, signature talk and a branded methodology. These elements will help establish your brand as a leader by demonstrating your value. (And as a BIG bonus, they will also allow you to charge more premium prices!)
Make it easy for clients to say YES by focusing on the transformation that you deliver. STOP boring them with the features and functions and try not to complicate the buying process by selling too many things. Instead, streamline your services with a simple offer stack: low priced offer, core offer and premium offer.
Do you have the 3 Cs of clarity, consistency and confidence?
These 3 steps are how we can elevate our brand to attract more referrals, opportunities and dream clients.
If you need some help incorporating the BIG 3 Cs into your brand, I’ve got you. In my fall mastermind, Brand Breakthrough, we are LEVELING UP our brands in a BIG way. Kick off the season with a powerful group of women who are all setting goals and making incredible strides in their businesses. Brand Breakthrough starts in mid September. Learn more.