Written by
October 16, 2024
Mallika Malhotra
If you’ve been following me for a while, you know I’m passionate about helping entrepreneurs define their niche and build a standout brand.
Do you sometimes feel like you’re trying to be everything to everyone, but connecting with no one?
I experienced this early in my business, wrestling with the fear of narrowing my focus. While finding your niche is crucial, it can also feel overwhelming. When I first started niching down my own business, I felt that same fear.
What if narrowing my focus drove clients away? What if no one wanted to work with me?
It’s a worry I hear all the time from entrepreneurs. But trying to appeal to everyone just waters down your message, making it impossible for the right people to find you, so you have to let go of that fear.
I know this first hand because when I stopped playing it safe with my brand, it changed everything.
Here’s where most people get stuck:
They think they’ve niched down, but their focus is still way too broad. I hear things like, “I work with women entrepreneurs,” but that could mean anything. If you can’t clearly articulate who you serve and what problem you solve, your message won’t land.
I get it—it feels safer to keep things broad for flexibility! But in reality, vagueness is what’s keeping you stuck.
And don’t even mention the comparison trap. It’s easy to get lost in scrolling through social media and feel the pressure to keep up with everyone else. But fixating on the competition can blur your vision of your unique strengths. Instead of shining in your own light, you end up trying to fit in.
If you’ve been struggling to define your niche, know that you’re not alone. Every entrepreneur faces this challenge, and the key is to approach it with intention! That’s why I created Niche in 10—a simple, step-by-step tool to help you uncover your unique niche in just 10 minutes.
No more guesswork, no more overthinking. Just a clear process to find your focus and step into your expertise.
I know niching down can feel like a big decision, but trust me—it’s a game changer for your business. When you focus on your unique strengths and ideal clients, magic happens! Just ask my clients:
“Niching down has been the best choice for my business! Mallika showed me the power of focusing on my ideal client, which led to impressive growth in new inquiries.” — Laura Weisberg
“Mallika is a genius at narrowing in on a niche. She helped me transition from a general content writer to the About Me Page expert, allowing me to develop a focused workshop for my clients.” — Melanie Wilson Media
When you use a niche in 10 to find your niche, you’re not just boosting your brand—you’re taking the first step to create a vibrant community of clients who truly connect with your message and crave what you offer.
So, why wait? Take the leap today! Embrace the journey of discovering your niche, and get ready to watch your business thrive!
If you’re ready to have confidence in your brand direction and finally pinpoint your defined specialization, getting there doesn’t have to be overwhelming or complicated!
With Niche in 10, you’ll get crystal clear on your focus in just 10 minutes. You’ll have the tools to define your niche with confidence and craft a brand that truly stands out.
Join the BBM waitlist if you want to become an expert and specialist in your field but need the mentorship and support to get there. This is where your brand transformation begins!
Meet Your Brand Mentor
Hi, I’m Mallika Malhotra, The Brand CEO—an award-winning brand builder and niche expert. I’m passionate about supporting female entrepreneurs—women just like you! I’ll help you find your oh-so-you niche and share your brilliance with the world. Together, we’ll break through the noise and make your brand the go-to choice in your industry.
When not building brands, I’m either sipping coffee or enjoying a glass of red wine, diving into a stack of books, or dreaming of global adventures. I live in beautiful coastal Maine with my husband, three sons, and our mini Bernedoodle, Jax.
© the brand ceo 2025 | privacy policy | cookie policy | REFUND policy
Site design by Breathe Create Design