Messaging Makeover: How to Go From Forgettable to In-Demand in 2025

 

A few months ago, one of my mastermind clients—let’s call her Jen—was pitching herself on a podcast for the first time.

She was ready. Her work was solid, and her results spoke for themselves.

But when the host asked that all-too-familiar question—“So, tell us about what you do…”—Jen froze.

What came out was a ramble:

“I’m kind of like a coach… but I do strategy too… I help women grow…”

She texted me after, gut-punched:

 “I totally blew it. I sounded like I had no idea what I do.”

Here’s the truth most entrepreneurs won’t say out loud: It’s not that you don’t know your work. It’s that the words you’re using haven’t caught up to your power yet.

 

 ➡️ Translation: Your brilliance isn’t being reflected in how you talk about your brand—and that’s costing you. If you can’t articulate your value, people won’t see it—no matter how good you truly are.

 

So What Is Good Messaging…Really?

Good messaging isn’t about sounding clever or polished. It’s about being understood—clearly and quickly.

It answers three simple but powerful questions:
➡️ Who do you help?
➡️ What problem do you solve?
➡️ Why does it matter?

If your message makes your dream client pause and say, “Wait, that’s me!”— then you’re on the right track.

If they smile politely and move on? That’s a sign it’s time for a messaging shift.

 

How Do You Know If Your Messaging Is Working?

When your messaging is dialed in, things start to click:
💡 You get more DMs from ideal clients.
💡 People repeat your message back to you—because it sticks.
💡 You’ll show up with more confidence, because you know exactly how to describe what you do.

Ask yourself:

• Do people instantly “get” what you do?
• Are you attracting potential clients who are aligned and ready-to-invest?
• Can a prospect repeat your message back after one listen?

If not, your messaging might be getting in your own way. The reality is that people don’t buy what they don’t understand. And when your message is vague, even your best offer falls flat.

The brands that stand out? They have zero confusion about who they are or what they do.

Think about Nike —The company doesn’t just say, “We sell athletic gear.”Their message is far more iconic: Just Do It. 

Those three little words offer clarity—and spark an entire emotional universe behind them.

You don’t just see the product—you feel their brand’s identity. When you buy a pair of Nikes, you’re not just buying shoes, you’re stepping into a mindset.

The power of a sharp message invites people into a feeling—one that reflects who they aspire to become.

Now ask yourself: When people hear your brand message, do they feel that? Do they see themselves in it? If not, it’s time to recalibrate.

 

Forget the Fancy Words. Say What You Mean.

This is where so many women get stuck: trying to sound “professional.”

But being professional isn’t the goal. Getting personal is.

Let’s look at some real-world examples 👇

❌ Forgettable: “I’m a wellness coach.”
✅ Memorable: “I help busy moms break free from burnout and feel like themselves again—without blowing up their routines.”

❌ Forgettable: “I’m a copywriter.”
✅ Memorable: “I write the kind of words that turn followers into clients—for women who are done sounding like everyone else.”

It’s not about saying more. It’s about saying the right things—clearly, confidently, and with heart.

 

Vague Messaging = Missed Connections

You’ve put in the work and built something meaningful, but if your audience doesn’t understand the value you offer, the results can be frustrating:

• You find yourself re-explaining what you do—over and over.
• You’ll watch leads drop off because your message didn’t connect.
• You’ll see referrals trickle in, but your name isn’t the one people remember.

Clear, confident messaging isn’t just nice to have—it’s essential to building a brand that connects and converts.

But the good news? Messaging is a skill. One you can learn, sharpen, and own—to maximize your impact and grow your business.

 

 

Ready for Your Message to Finally Match Your Magic?

If you’re done winging your elevator pitch or rewriting your bio for the 10th time, it’s time for something smarter:

✨ Meet LUMI, my AI-powered messaging tool built for business owners who want clarity—fast.

LUMI will help you craft:
✔️ A bold, own-it brand statement
✔️ A magnetic elevator pitch that doesn’t feel awkward
✔️ A mission that actually sounds like you
✔️ A messaging framework that pulls in the right people—no more explaining, just connecting

One LUMI user said it best:

“LUMI saved me hundreds—maybe thousands—between hiring a copywriter, strategist, or brand coach. The prompts were clear but flexible. I finally have a message that sounds like me. It’s worth its weight in gold.”

With LUMI, there will be no more staring at blank docs. No more second-guessing your words.
Instead, you’ll finally have the confidence and clarity your brand needs to produce content that actually converts.

Grab LUMI now and build the message that makes people say: “I’ve been looking for someone just like you!”

 

Oh, and remember Jen?

She did just that. With a little help from LUMI, Jen reworked her intro, tweaked her messaging, and two weeks later, she pitched herself again—and this time, she nailed it.

Now she sounds like the expert she truly is.

And you can be next. When your message is clear… your brand becomes unforgettable.