What does Taylor Swift have in common with Apple, Tesla and Burt’s Bees? While the four may seem unrelated at first glance, they make up a list of brands who’ve found a way to brilliantly differentiate themselves from others in their market, and each one has experienced wild success because of it.  Just like these […]

Do your recent marketing attempts feel a little like you’re standing on your tiptoes in a sea of people, waving your arms as you try desperately to grab the attention of your ideal client? If so, you’re not alone. Differentiating your brand from the competition is not an easy feat.  The good news? There’s a […]

What happens when a group of 20 amazing women from various backgrounds and locations descend upon coastal Maine for one weekend? ✨Brand magic!✨ On May 19-20th, I had the privilege of hosting the Brand Breakthrough Mastermind Retreat, the finale to my 4-month Brand Breakthrough Mastermind program. I was thrilled to host so many of my […]

Your audience is scanning the bustling marketplace, searching for a business that has the perfect solution for their pain point. But here’s the catch: they won’t settle for mediocrity. They’re on the hunt for that one exceptional brand that stands out with a method crafted to solve their unique problem. When they find it, they […]

You know the brand… the one that seems to naturally set themselves apart from other brands and attract clients effortlessly.  What is their secret?  And how can we discover the secrets to becoming an exceptional brand leader like them? If you’re ready to be seen as the authority in your industry, this blog post will […]

Have you ever attended a networking event or conference and felt like everyone was saying the same thing? With so many professionals competing for attention, capturing the spotlight and making a lasting impression can be difficult. Yet in a noisy marketplace, it’s vital to find a way to establish yourself as a trusted authority. What […]

Are you ready to build a widely recognized brand that stands out and screams leadership status? Don’t be tempted to blend into the crowd or become a copycat version of someone else in the industry. Your clients aren’t looking for a clone — they’re looking for an expert with specialized skills who can meet their […]

May is around the corner and it might be time for a marketing refresh.   Are you in desperate need of a jolt of energy, but lack the inspiration and confidence to pull it together? After a long winter, spring brings a renewed sense of vitality and motivation. In this season, the marketplace is primed […]

Calling all of my spring-cleaning enthusiasts! What areas of your home are you tackling this spring? As I spent the weekend cleaning and organizing my linen closet, I thought about how spring cleaning isn’t just for cleaning out pantries and tidying up your workspace — Spring is also a great time to revisit your brand […]

Business author Alan Deutschman popularized the phrase, “Change or die.”  Alan doesn’t mince words, does he? While this catchphrase may seem a little harsh, he’s not wrong. In order to thrive in today’s ever-changing business environment, brands must be willing to refresh and revise their message to stay current and relevant. As your business grows […]