Revitalize Your Brand Strategy: 3 Tips for a Fresh Start

Spring is in the air, the birds are chirping, and just like your home, your brand deserves a good spring cleaning.

Brands are not static entities. They need to evolve with time to remain relevant and effective. When left untouched, a brand can become dusty and outdated. 

Maybe your business has experienced growth in the last year and your brand strategy needs to catch up, or maybe your business has hit a plateau and your message is not hitting your target audience like it should?

Whatever the case, spring is the perfect opportunity to breathe new life into your brand!

By taking the time to review your brand strategy this spring, you can ensure that your message is being heard and understood loud and clear.

Here are three steps to help you give your brand a sparkling clean refresh this spring:

1. Polish Your Brand Identity

Your brand identity is the cornerstone of your business. It influences how your customers perceive you and sets you apart from the competition. Your first step this spring is to take a look at your brand identity and ask yourself if it’s still serving your business goals:

• Does your logo, color scheme, and visual elements accurately represent your brand? 

• Are your brand photos up to date?

• Is your social media feed consistent with your visual brand message?

If not, consider updating your visual identity or refining your messaging to better communicate your brand’s unique qualities. A cohesive brand image will help your business to become more memorable. 

2. Reevaluate Your Target Audience

As your business grows and changes, so may your target audience. This spring, take time to reevaluate your ideal audience and make sure you’re still speaking to the right people.

• Who are your ideal customers? 

• What are their pain points, desires, and needs?

• What is motivating them to book your services or purchase your products?

By knowing who your target audience actually is, you can better tailor your brand messaging and marketing efforts to reach them. This will not only increase brand awareness but also improve your brand equity. This may mean it is time to “fire” some bad clients in order to serve your best clients, and that’s ok — It’s good for your business to stop serving everyone and get more selective in your target audience. 

3. Spruce Up Your Brand Messaging

Your brand messaging tells the story of your brand. It’s how you communicate your unique value proposition to your customers. This spring, take a closer look at your messaging and see if it could use an upgrade.

• Is your messaging clear, concise, and consistent across all channels? 

• Does it tell a compelling story that resonates with your audience? 

• Am I communicating a clear and defined niche? 

If not, it may be time to rework your brand’s messaging strategy. Think about how you can incorporate brand-storytelling techniques and develop a niche strategy into your marketing to help bring your brand to life and make it more relatable to your customers.

In Conclusion

I hope this post has helped you realize that revitalizing your brand strategy does NOT have to be a daunting task! By following these three steps, you can give your brand the refresh it deserves. 

This spring, take the time to polish your brand identity, reevaluate your target audience, and spruce up your brand messaging. Your business (and your customers) will thank you!

Need some help as you go through the steps to review and refresh your brand strategy? Join my FREE Facebook group: Brand Power Hour — an online space where you can be educated in the ways of branding, learn from an expert branding mentor, and gain support from a community who can support you along the journey. 

The Brand Power Hour community meets twice a month on Zoom for free, live brand training, and the one is just around the corner on April 13th! During this virtual training session, we will learn how to Master Our Sales Pitch in 30 min with Justine Beauregard, Creative Business Strategist. It’s time to position your offer in a highly compelling way! REGISTER HERE