BLOG

You’ve got the skills, the expertise, and the passion—but if no one sees you, it’s tough to make an impact. Building a brand that stands out isn’t about working harder; it’s about getting strategic. Whether it’s your unique offer, your game-changing service, or your industry knowledge, you’ve got the potential to rise above the noise—but […]

Why Most Entrepreneurs Stay Invisible—And How to Break Through

February 6, 2025

  This is the year your brand becomes the go-to, obvious choice in your niche—the name everyone knows, trusts, and can’t stop recommending. How? It’s all about knowing the right moves to make The nature of branding is changing in 2025. Businesses that succeed will be the ones that show up differently—more focused, more human, […]

Branding Trends to Watch in 2025: What Every Business Needs to Know

January 8, 2025

Mallika-sitting-at-desk

Here’s the truth: dreaming about success alone won’t get you there. To make your brand vision a reality, you need clarity, strategy, and a plan that turns big ideas into bold actions. In this post, I’m breaking down exactly how to boldly step into your 2025 brand vision. Whether you’re aiming to attract dream clients, […]

Step into Your 2025 Brand Vision (The Tools to Make It Happen)

December 18, 2024

  December’s here, and you know what that means—time to dream big and plan even bigger. You’ve got your sights set on making 2025 the year you finally stand out, attract clients who value your expertise, and position yourself for premium rates. The excitement’s real, but so is the pressure. Where do you start? Before […]

Why a Brand Vision Matters for Your Business in 2025

December 4, 2024

white-notebook-on-desk

  If you’re serious about standing out and becoming the go-to expert in your field, it’s time to make reading part of your growth strategy. Mastering your niche is about shifting your mindset and staying ahead. And what better way to do that than diving into books that guide you to unlock your unique genius? […]

5 Must-Read Books to Define Your Niche and Elevate Your Brand

October 30, 2024

So you finally struck gold and discovered the perfect business idea — one that makes your heart race and has the potential to create a significant income. As you prepare to take the plunge and launch your dream business, don’t miss one of the most important (and often overlooked) steps to lay a strong foundation […]

Build Your Brand in One Hour with These 4 Questions

March 20, 2024

Amy Young smiling while discussing how to build your brand with four key questions during a branding session.

It’s undeniable that podcasts are addicting. Whether you’re walking the dog, zoning out on the plane, or organizing your office, podcasts have become one of the most accessible ways to consume content, dive deeper into your interests, and learn new strategies while on the go. But not only are podcasts a great way to stay […]

Elevate Your Brand Through Podcast Guest Appearances

Jennifer Rozenbaum smiling, wearing headphones, and sitting at a desk with a microphone, ready to record a podcast.

March 6, 2024

A brand that generates an annual revenue in the range of six figures is seen as a beacon of success and stability. But what does it really mean to have a six-figure brand, and why does it matter? The cool thing about making six figures in your business is that it means you’re probably able […]

Brand Mastery: The Power of a Six-Figure Brand

February 22, 2024

Are you doing incredible work, but somehow, still flying under the radar? If you’re consistently delivering measurable results, yet the world seems oblivious to your expertise, welcome to the “Invisible Expert” Club. An invisible expert is someone who possesses valuable expertise, yet struggles to be seen, recognized, and make an impact. How did you end […]

5 Signs Your Brand is Hiding in Plain Sight: Are You an Invisible Expert?

February 7, 2024

If there’s one thing entrepreneurs are always on the lookout for, it’s opportunities for growth.  We all want to crush our goals and build the best business possible, but figuring out what strategies to implement to actually reach those goals can be overwhelming. If you’re trying to make all the big decisions for your business […]

4 Qualities to Consider Before Hiring a Business Mentor

January 31, 2024

Mallika Malhotra, The Brand CEO, at desk with notebook

Join our newsletter for juicy brand tips, resources, updates, announcements, inspiration and book recommendations.

The Brand CEO BOOST

newsletter