Gary Vaynerchuk once said, “When you set your target on something specific, you have clarity in the direction you’re headed.” I get it; it can feel downright scary to narrow the focus of your brand. You may know in your head it’s the right move, but then the panic sets in: What if you limit […]

With entrepreneurship at an all time high, you might feel like it’s virtually impossible to capture attention with your brand. You want to be authentic and noticed for your own unique value and expertise, but where do you even start when there are so many competitors in the marketplace? The key to breaking through the […]

Is your generic brand causing you to miss out on booking clients?  Many entrepreneurs try to cater to everyone because they believe casting a wide net will attract more business. They worry about losing out on potential clients, sales, and opportunities. But in reality it’s impossible to be an expert in everything! In fact, trying […]