3 Steps to Get Your Brand Ready for the New Year

There are just a few short days until we plunge into January 2023! Are you looking forward to a clean slate and fresh start?

I love the promise and possibility the new year offers to both our personal lives and to our businesses. If you are ready to tackle those goals and resolutions for 2023, one of the first and most important steps in achieving your New Year’s goals is to write them down.

Have you created a vision board or selected your word of the year? If so, you’re already on your way! It may seem simple, but declaring your intentions and putting them down on paper can be one of the most powerful steps you take in reaching your 2023 goals.

Crazy, massive goals like these can be scary. Sure, they are fun to dream about, but when it comes time to dig in and do the work, you may feel a little like you’re staring up at Mt. Everest. It’s easy to become overwhelmed, and before too long, give up. All you’re left with is a list of goals that were never met because there was no solid plan in place to reach them. 

In my business, I work with ambitious entrepreneurs who have already set some big, juicy goals for the coming year. 

Some of their aspirations include:

• Launching courses

• Publishing a book

• Speaking on a large stage at a conference

• Increasing their prices

• Promoting their business on a podcast

• Selling out a conference in days

As I begin to work with my clients in 2023 to help them reach their big goals, I wanted to hop on the blog and share with all of you, my readers, the three purposeful steps I am encouraging them to take to get their brands ready for the New Year.

3 Steps to Get Your Brand Ready for the New Year

1) Make Time. When you set goals, the time to work on them unfortunately doesn’t magically appear on your calendar. To achieve all you hope to in 2023, you will have to get creative with your scheduling. 

Intentionally blocking off chunks of time to spend strategically planning out how you will meet your goals is the best way to make sure it actually happens. It’s equally important, after the planning stage, to consistently set aside time for the implementation of your goals. Create “appointments” in your schedule, and treat them like any other high-priority appointment that must be kept. 

2) Get Support. Here’s the honest truth: You can’t do everything your business needs to succeed all on your own. We all need someone to support us who can push us out of our comfort zones and see things about our businesses where we may have blindspots. 

Maybe in 2023, you need to invest in a coach or mentor? I know hiring one can be intimidating for a small business owner. While allowing others to play a part in your business can initially be nerve-wracking, let me tell you, it’s worth it! I have invested thousands of dollars in a business and mindset coach, and it has been worth every penny for the strides I’ve made. 

As the new year begins, take a hard look at what you need to get done and see if you can hire someone to assist you in that area. If finances are limiting your ability to outsource, get creative. Barter services, ask for a payment plan, or tighten up your budget in other areas — find some sort of solution to get the help you need.

3) Be Brand Ready. There’s nothing worse than getting an invitation to speak at a conference and having to scramble to prepare a bio, create a signature talk or send a brand photo. If your dreams for 2023 include more visibility for your brand, getting those tools updated NOW so they are ready to go at a moment’s notice is essential. Your brand photos, your speaker sheet, your bio, your website — everything should be up-to-date, consistent and cohesive for your brand. You never know what opportunities will come your way when you are prepared! 

Recently, one of my clients was invited to be featured in a women’s entrepreneurial magazine along with 4 other lady bosses. This client sent a branded press kit along with a folder full of brand images to the publication. Guess who’s face showed up not just in the small bio blurb but throughout the article? Yup, my client! She made it easy for the magazine to feature HER because she provided the proper brand assets in an organized manner. 

I too am in the goal trenches with you this year  — I have big dreams for myself and my brand in 2023! One of my goals is to lead my first mini-conference here in Maine in May (more info coming soon!) 

I know with courage, hard work, support from others, and organization, this year can be our best year yet. Together, let’s make those vision boards a reality in 2023! 

If I can help you create a stand-out brand, one that will help you secure those big-press features, book deals, or sold-out events, let’s chat! Book a discovery coffee chat here.