Our audiences are searching for brands that make them feel something.
Powerful brands attract clients, gain attention and build connections. In order to do that successfully, we as business owners must go beyond our offers and our agendas. We need to connect our businesses to a purpose, a vision, and values so people can feel inspired, valued and motivated.
The three key elements of
— Brand Mission
— Brand Vision
— Brand Values
are the most important essentials to master in order to build a strong brand that will connect with your audience.
Brand Mission
Your mission is the heartbeat of your business. It describes your purpose and essence. Your brand mission should go beyond simply explaining your products and services — it should tell your audience WHY your brand exists in the first place.
Brand Vision
One of the secrets to reaching your goals is to not only plan for them but to declare them.
Your brand vision declares the future direction and inspiration for your business empire. It’s a summary of where your business is headed, explaining the kind of impact you hope to achieve in the long term. Its purpose is to give you direction, but also to inspire your audience to get on board.
Brand Values
Your brand values are your core philosophies and beliefs. They describe what is most
important to you in life and business, what you believe in, and how your brand takes a stand for those things.
These three elements are so important to develop first before you begin to create your messaging, website, and offerings. They will position you beyond service-provider status to that of an expert. When you develop these core essentials for your brand, your business will portray a deeper meaning. You will set the stage to build a brand that has soul, depth and distinction.
Are you ready to solidify these three core brand essentials for your business?
Let’s end the year with a powerful brand and powerful connections! Mark your calendars for the next Brand Power Hour: Ready, Set, Brand + Networking event!
What is it? The Brand Power Hour: RSB+N is a virtual event that should not be missed!
During this 90-minute meetup, you’ll join fellow ambitious female entrepreneurs for a combo of brand training on the above 3 concepts ( brand mission, brand vision and brand values), plus a chance to connect and network so you can start to put your ideas into play and actually articulate them live and in the now. You’ll leave the event with brand clarity, brilliant new connections, and the confidence to move your business forward.
Why should you attend? Brand clarity is always good for business. The more you develop your brand, the more clear your brand will be to others. Getting brand clarity while building connections with other entrepreneurs? Even better! End 2022 strong!
When you sign up, I will also gift you a FREE copy of my Ready, Set, Brand guide to help you construct your brand statements easily and clearly. Plus, there will be fun giveaways!
When is it? December 13th from 11 – 12:30 PM EST
Where do we meet? This virtual event will take place via Zoom, including breakout sessions.
How do I sign up? I’m glad you asked! Click the link HERE or the image below to be directed to the sign up page.
I can’t wait to see you there. Let’s end 2022 with a brand bang!