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We are experiencing a full-on epidemic of beige, copy and paste brands. You scroll through Instagram or LinkedIn and see the same formulaic messaging everywhere. Everyone’s promising six figures. Everyone’s got a “signature method.” Everyone sounds… the same. My hypothesis ? Everyone is using AI for content generation because it makes life easier. But if […]

The Copy-Paste Epidemic (And Why It’s Wrecking Your Brand)

an-entrepreneur-typing-content

May 21, 2025

You practiced your pitch. Nailed the wording. Rehearsed the tone. But when the moment came to introduce yourself? Crickets. We’ve all been there—standing in front of someone who could open a door for us… and watching it quietly close. The issue wasn’t how you said it—it’s that you didn’t adjust who you were saying it […]

Why Your Elevator Pitch Isn’t Landing—And How to Fix It for Every Audience

April 16, 2025

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“Mallika spoke at my Next Level On Purpose boot camp on the power of personal branding and the information that she shared with us was top-notch. I personally have implemented the tools she shared and I have seen more responsiveness towards my brand on social media and in my email marketing. If you are looking for a branding “energizer” who is not only knowledgeable but has a step-by-step process that works, then do not think twice, Mallika should be your first stop!”

Joanne Murti

June 15, 2022

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